Low/No That Actually Tastes Good

YOUR MINDFUL MOMENT

Remember when “alcohol-free” meant sugary mixed juices or tepid, lifeless beers while everyone else had ‘proper drinks’?

When choosing not to drink meant choosing to be equal parts boring and bored?

Yeah, it’s not like that anymore!

The AF drinks world has exploded in the last few years.

There are beers that taste like actual beer. Gin alternatives that don’t taste like dishwater. Wine alternatives that are complex and interesting. Spirits that bring heat, bite, and depth – all without the hangover.

Drinking low/no is no longer a sacrifice. It’s not settling for second best. It’s choice.

The choice to have something delicious in your hand that feels grown-up, special, and celebratory, without the downsides that you’ve decided to avoid.

So if you’ve been white-knuckling your way through December with gallons of lime n’ soda (or maybe elderflower if you’re feeling posh), it’s time to stop.

Treat yourself. Try something new. Because the low, no and mid-strength options now are genuinely good, and you deserve something that tastes like a reward, not a punishment.

What you can do now

• Explore the options: Low-alc gins with tonic, craft no/low beers, botanical spirits, sophisticated mixers – they’re all yours for the taking.

• Serve it properly: Good glassware, fresh garnishes & good quality ice.

• Shop around: Almost all supermarkets have a decent low/no section now, but the best options are found online at dedicated retailers like Wise Bartender*, The Alcohol-Free Drinks Co & Mid Strength Drinks.