Last updated: 23 August 2026
This privacy policy explains how we collect, use and protect your personal information when you visit lownodrinker.com, subscribe to our emails, complete our quiz, contact us or buy one of our products or services.
Who we are
The data controller responsible for your personal information is:
Denise Hamilton-Mace, trading as Low No Drinker
Address: 19 Acre Lane, London, SM5 3AA
Email: denise@lownodrinkermagazine.com
Website: https://www.lownodrinker.com
In this policy, “we”, “us” and “our” refer to Low No Drinker.
The information we collect
The information we collect depends on how you use the website.
When you visit the website
We may collect:
- your IP address;
- browser, device and operating-system information;
- the pages you visit and how you use the website;
- referring websites or links;
- approximate geographical information derived from your IP address;
- cookie preferences; and
- information needed to maintain the security and performance of the website.
This information is collected through WordPress.com, Jetpack and similar website technologies.
When you subscribe to emails
We may collect:
- your name;
- your email address;
- when, where and how you subscribed;
- your marketing preferences;
- emails sent to you and your interaction with them; and
- tags or categories connected with the content, quiz result or resource you requested.
We use Kit to manage our email list and send emails.
When you complete the drinking-type quiz
We may collect:
- the answers you provide;
- your quiz result or drinking type;
- your name and email address, if you choose to provide them; and
- information about when and how you completed the quiz.
The quiz is provided through Try Interact. If you provide your email address, your contact details and quiz result may be passed to Kit so that we can send your result and relevant follow-up emails.
Some quiz answers concern drinking habits and behaviour. We use this information only to calculate and deliver the quiz result, provide requested information and tailor relevant communications. The quiz is not a medical assessment, and we do not use its answers to diagnose a health condition.
When you contact us
If you contact us by email, through a form or by another method, we may collect:
- your name and contact details;
- the contents of your message;
- information you choose to give us about your circumstances;
- our correspondence with you; and
- information needed to respond to an enquiry, complaint or request.
Please do not send medical records or other sensitive information that we have not asked you to provide.
When you purchase something or work with us
If you buy a product or service, book a session or otherwise enter into an agreement with us, we may collect:
- your name and contact details;
- billing information;
- the product or service purchased;
- payment and transaction records;
- information needed to provide the product or service;
- correspondence relating to the purchase; and
- feedback, complaints or refund requests.
Payments may be handled by an external payment provider. We do not normally receive or retain your full payment card details.
Affiliate links
Some recommendations may contain affiliate links. If you follow one of these links, the retailer or affiliate network may use cookies or similar technology to record that you came from our website. We may receive a commission if you subsequently make a qualifying purchase.
The retailer or affiliate network is responsible for the personal information it collects through its own website. You should read its privacy and cookie information before providing personal information or making a purchase.
How and why we use your information
We use personal information to:
- operate, maintain and protect the website;
- understand how the website and its content are used;
- provide quiz results, downloads and other requested resources;
- send emails you have agreed to receive;
- respond to questions, enquiries and complaints;
- provide and administer products and services;
- process purchases and maintain financial records;
- improve our content, products and services;
- manage affiliate relationships;
- prevent misuse, fraud and security incidents;
- establish, exercise or defend legal claims; and
- comply with legal and regulatory requirements.
We do not sell your personal information.
Our lawful bases
UK data-protection law requires us to have a lawful basis for using personal information.
We rely on the following bases where appropriate:
Consent
We rely on consent when:
- you subscribe to receive marketing emails;
- you choose to provide your information through the quiz;
- you agree to non-essential cookies or tracking technology; or
- we specifically ask for your permission to use information in another way.
You can withdraw your consent at any time. Withdrawing consent does not affect processing that took place before it was withdrawn.
You can unsubscribe from marketing emails by using the unsubscribe link included in each email or by contacting us.
Contract
We rely on contract when we need to use information to:
- supply something you have bought;
- provide a booked service;
- manage payments, cancellations or refunds; or
- take steps you have requested before entering into a contract.
Legitimate interests
We may rely on legitimate interests to:
- operate and improve the website;
- understand how visitors use our content;
- maintain website and account security;
- respond to ordinary enquiries;
- keep appropriate business records;
- prevent fraud or misuse; and
- establish, exercise or defend legal claims.
Where we rely on legitimate interests, we consider whether our use of the information is necessary and whether your rights and interests outweigh our interests.
Legal obligation
We may use and retain information when necessary to comply with tax, accounting, consumer-protection or other legal requirements.
Marketing emails
We send promotional and editorial emails to individuals who have consented to receive them, unless another lawful exception applies.
You can unsubscribe at any time by:
- selecting the unsubscribe link in an email; or
- contacting us using the details at the beginning of this policy.
You have an absolute right to object to the use of your personal information for direct marketing. If you unsubscribe, we may retain limited information on a suppression list to ensure that we do not add you to marketing communications again by mistake.
Unsubscribing from marketing will not prevent us from sending essential messages relating to something you have purchased or requested.
Cookies and website tracking
Cookies are small files stored on your device when you visit a website. Similar technologies may also be used to recognise a device or collect information about website use.
The site may use:
- essential cookies, needed for the website to function, remain secure and remember your privacy choices;
- analytics cookies, used to understand visits and website performance;
- functional cookies, used to provide additional features or embedded content; and
- affiliate or advertising cookies, used to attribute visits or qualifying purchases.
Where consent is required, non-essential cookies will not be used until you have chosen to accept them. You can accept, reject or manage non-essential cookies through the website’s cookie controls.
You can also restrict or delete cookies through your browser settings. Doing so may affect the operation of some website features.
External content, such as podcast players, videos, social-media features or quizzes, may be provided by third parties and may place cookies or collect information when you interact with it.
Who we share information with
We may share information with trusted service providers that help us operate the website and business, including:
- Automattic/WordPress.com, for website hosting, security and website services;
- Jetpack, for website statistics, security and performance;
- Try Interact, for providing and administering the quiz;
- Kit, for managing subscribers, email automation and email delivery;
- payment, checkout and invoicing providers;
- cloud-storage and business-administration providers;
- professional advisers, such as accountants, insurers or legal advisers;
- affiliate networks or retailers, where applicable; and
- public authorities, regulators or law-enforcement bodies when legally required.
These providers may process information on our behalf or, in some circumstances, act as separate data controllers. They are permitted to use personal information only in accordance with their agreements, their own legal responsibilities and applicable data-protection law.
If the business is sold, reorganised or transferred, relevant information may be disclosed to professional advisers and a prospective or actual purchaser, subject to appropriate confidentiality and data-protection requirements.
International transfers
Some of our service providers are based outside the United Kingdom or may process information using systems located in other countries, including the United States.
Where personal information is transferred outside the UK, we take steps to ensure that an appropriate legal safeguard is in place. This may include:
- transferring information to a country recognised by the UK as providing an adequate level of protection;
- using the UK International Data Transfer Agreement or UK Addendum to approved contractual clauses; or
- relying on another lawful transfer mechanism.
You can contact us if you would like more information about the safeguards used for a particular service provider.
How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or reporting requirements.
Generally:
- email-subscriber information is kept until you unsubscribe or we determine that it is no longer required;
- suppression-list information may be retained so that we can respect an unsubscribe or objection;
- quiz responses and results are kept while they remain useful for providing the result, managing relevant communications and understanding use of the quiz;
- ordinary enquiries and correspondence are normally kept for up to two years after the last meaningful contact;
- customer, contract and transaction records are normally kept for up to six years after the relevant transaction or business relationship, where required for tax, accounting or legal purposes;
- cookie and analytics information is kept according to the duration of the relevant cookie and the retention settings of the service used; and
- information relating to a complaint or legal claim may be kept for as long as reasonably necessary to resolve the matter and meet applicable limitation periods.
We may delete or anonymise information sooner when it is no longer needed.
How we protect information
We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no website, email service or online transmission method can be guaranteed to be completely secure.
Links to other websites
The website contains links to websites and services operated by other organisations. This policy does not apply to information collected by those organisations.
Following a link to another website does not mean that we endorse or control its privacy practices. You should review the relevant website’s privacy policy before providing personal information.
Your data-protection rights
Depending on the circumstances, you may have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your information;
- ask us to restrict how your information is used;
- object to our use of your information;
- receive certain information in a portable format;
- withdraw consent at any time where we rely on consent; and
- complain about our handling of your personal information.
Some rights apply only in particular circumstances, and legal exemptions may apply.
You will not normally have to pay a fee to exercise your rights. We may ask for information needed to verify your identity. We will respond without undue delay and normally within one month.
To exercise a right, contact us using the details at the beginning of this policy.
Complaints
If you have concerns about our use of your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Changes to this policy
We may update this policy when the website, our services or relevant legal requirements change.
The latest version will be published on this page with its updated date. If a change materially affects how we use information already provided to us, we will take reasonable steps to notify affected individuals.